Overall organization culture starts with leadership behavior. Leadership behavior has a tremendous impact on the overall organisation culture. Typical of tribal behavior, we observe people around us indulging in a certain kind of behavior and we adapt and tend to blend in, this is called “social proof”.
In most organizations, there is no clear and consistent communication on elements of leadership behavior. There are some lessons to be borrowed from the marketing side of the business –If you are not clear about the positioning of your product, the environment will position your product. The sum of all experiences, emotions and stories of your org is the culture experienced by an employee. If you don’t have a role to play in that conversation, you are not even in the game.
You can’t direct it as marketers have realized that brand dialogues in the minds of the consumers is the real identity for the brand. Secondary challenges abound when your company does have stated values, norms and artifacts on all the walls, but if stated values and norms are very different from lived values –this leads to organizational schizophrenia.
Core Values of an organisation –The True North Star
In my previous organisation at Nat Geo , We had a team that was working with CSR teams of various organizations and figuring out a way to communicate their brand message. We had the opportunity to present an organization’s point of view in connection with the fragility of the ecosystem of the Olive Ridley turtles.
The partner organisation was bang in the middle of a spat between various stakeholders, political parties, NGO’s and employees .They were actively considering a way to document the reality of the situation by a credible third party entity, considering the fact that the Olive ridley turtles would come to a beach to nest that was close to their area of operation. At the discussion stage, it was clear from their side that the intent was not to direct the information or content that would favour them, they were still interested in sponsoring an independent documentary from Nat GEO.
When this proposal reached the Head quarter of Nat Geo,they turned down an obviously lucrative business deal and said that that if the need arose to shoot a documentary on the same subject, Nat GEO would do it bearing all costs –They did not want to be seen as complicit in doing anything that would not be in line with the values that have been passed on-Truthful storytelling about a beautiful planet!
More Details: Keynote Speaker India, Corporate Trainer India, Best Motivational Speaker in India, Top Motivational Speaker in India
In most organizations, there is no clear and consistent communication on elements of leadership behavior. There are some lessons to be borrowed from the marketing side of the business –If you are not clear about the positioning of your product, the environment will position your product. The sum of all experiences, emotions and stories of your org is the culture experienced by an employee. If you don’t have a role to play in that conversation, you are not even in the game.
You can’t direct it as marketers have realized that brand dialogues in the minds of the consumers is the real identity for the brand. Secondary challenges abound when your company does have stated values, norms and artifacts on all the walls, but if stated values and norms are very different from lived values –this leads to organizational schizophrenia.
Core Values of an organisation –The True North Star
In my previous organisation at Nat Geo , We had a team that was working with CSR teams of various organizations and figuring out a way to communicate their brand message. We had the opportunity to present an organization’s point of view in connection with the fragility of the ecosystem of the Olive Ridley turtles.
The partner organisation was bang in the middle of a spat between various stakeholders, political parties, NGO’s and employees .They were actively considering a way to document the reality of the situation by a credible third party entity, considering the fact that the Olive ridley turtles would come to a beach to nest that was close to their area of operation. At the discussion stage, it was clear from their side that the intent was not to direct the information or content that would favour them, they were still interested in sponsoring an independent documentary from Nat GEO.
When this proposal reached the Head quarter of Nat Geo,they turned down an obviously lucrative business deal and said that that if the need arose to shoot a documentary on the same subject, Nat GEO would do it bearing all costs –They did not want to be seen as complicit in doing anything that would not be in line with the values that have been passed on-Truthful storytelling about a beautiful planet!
More Details: Keynote Speaker India, Corporate Trainer India, Best Motivational Speaker in India, Top Motivational Speaker in India
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