Friday, 20 November 2015

Brain -Behaviour link

Let us step into a bit of Neuroscience and understand how the brain interprets data ,There are two operating systems in the brain –the rational, conscious part of the brain that has been added along when man evolved as the neo cortex and the reptilian brain or the limbic brain that is a remnant of our prehistoric past ,whilst the hero has always been considered the rational brain ..the real hero or villain is the limbic or reptilian brain that adopts shortcuts to understand something faster .


 Something unique about the brain –it weighs about 2% of our body weight, but consumes 20% of our energy. Sense and decision making consumes a lot of energy, and when you are low on energy, your body immediately craves for a hit in sugar ,do you now understand why chocolates are sold in the counter closest to the cash counter, all those decisions you made by choosing one brand over plenty of others on retail shelves have left you drained.

This is also the reason that the president of the united states and Marc Zuckerberg don’t change their wardrobe as often and I quote the president “I have many decisions to make and I can’t squander that energy into figuring out my wardrobe and breakfast “.These shortcuts that your brain adopts to understand and make sense is why “perception is reality” .

It’s a deep understanding of oneself to begin with and an understanding of how one is perceived .When I coach Cxo’s, I hear them say things like “I am perceived to be a hard task master who doesn’t empathize with my subordinates, that s not who I am, this is just a perception. If three people say you snort like a Horse, please buy a saddle !! Perception is Reality.

The brain just like any super efficient self regulating system is constantly trying to figure out ways to economize on energy expenditure. Try and remember the first time you drove your car-Each and every step consumed a lot of thought and hence energy. 

All these actions were being embedded in the logical port of the brain, once it becomes a habit ,this task is handed over to the limbic part of the brain where the behavior is instinctive and hence does not consume too much energy. Which is why habit formation and routines are so important in gaining new behavior for individuals and organizations?

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